Detailed Course Information |
Fall 2011
May 25, 2013 |
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 | Select the desired Level or Schedule Type to find available classes for the course. |
| MRKT 330 - Bus to Bus Mktg and Purch |
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This course focuses on the development of marketing
strategies targeted at organizations, including businesses,
institutions, not-for-profit organizations, and governmental
agencies. The focus will be on identifying the unique
differences between organizational and consumer
buying behavior, with an assessment of the impact on
strategy decisions. The course will also address principles,
techniques, and strategies that are utilized by purchasing
and materials management professionals in the organi-
zation procurement process. (ATTR: BUS, MRKT)
3.000 Credit hours Levels: Undergraduate Schedule Types: Lecture, Tutorial Marketing Department Course Attributes: BUS, Marketing Conc. for major View Books and Course Materials Prerequisites: Undergraduate level MKMG 212 Minimum Grade of D- or Undergraduate level MRKT 212 Minimum Grade of D- |
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