Detailed Course Information |
Fall 2011
Jun 20, 2013 |
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| MRKT 324 - Consumer Behavior |
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An advanced marketing course designed to provide students
with in-depth knowledge of the fundamentals of consumer
behavior, with emphasis on the consumer in the marketplace,
consumers as individuals, consumers as decision makers, and
consumers as influenced by culture and subculture. A
critical examination of consumer behavior theories and
research will be undertaken. Further emphasis will be
placed on understanding the application of consumer
behavior concepts in a competitive, dynamic, and global
business environment. (ATTR: BUS, MRKT)
3.000 Credit hours Levels: Undergraduate Schedule Types: Lecture, Tutorial Marketing Department Course Attributes: BUS, Marketing Conc. for major, No Exam View Books and Course Materials Prerequisites: Undergraduate level MKMG 212 Minimum Grade of D- or Undergraduate level MRKT 212 Minimum Grade of D- |
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