Detailed Course Information |
Fall 2011
Jun 19, 2013 |
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| MGMT 336 - Research Methods |
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Research is the objective process of collecting and
analyzing data in order to aid in the marketing and
managerial decision making process. Major topics include
survey and sampling methodologies, questionnaire
construction, observation and experimental methodology
plus secondary data gathering. Students engage in research
projects, and interpret statistical analysis of output from
a computer statistical package. (ATTR: BUS)
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Tutorial Management Department Course Attributes: BUS View Books and Course Materials Prerequisites: (Undergraduate level MRKT 212 Minimum Grade of D- or Undergraduate level MKMG 212 Minimum Grade of D-) and Undergraduate level QBUS 200 Minimum Grade of D- |
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